Soulful Sister Aromatherapy on the Dragons Den
Season 8 (2014) of the Dragons Den saw Soulful Sister Aromatherapy take the stage. After a hugely successful audition in Victoria, BC with the producers of the show we were offered a spot on the show.
So off to CBC studios in Toronto we went. Myself, Joanne Arnold (owner of Soulful Sister) and Victoria Mitchell my Graphic Designer at the time.
We went through make up, hair and got microphoned. We were very quietly escorted into the back stage and there we waited for them to say “Action”. The door was opened and we walked through the silhouetted hallway, down the stairs and I opened with “Hello Dragons, my name is Joanne Arnold from Victoria BC, and I’m here to ask you to invest in my business.” Once I started talking the nerves vanished. The Dragons asked us pretty typical questions with only a few sharp comments from Kevin and Arlene that we handled with ease.
They tried and loved our products but when it came time to show me the money, one by one they declined. Everyone that is except ‘my man’ Jim Treliving. Jim liked the business, and he said he’d invest but wanted to take 1/2 of the business.
Now, I didn’t want to sell 1/2 my business, but I accepted the deal with Jim. The rule for the show is that all deals are non binding, or as they say, everyone gets time to go through ‘due diligence.’ So I knew there was time to find out what working with Jim would be like
Very exciting! We did it!….or so I thought.
As Victoria and I were celebrating and packing our things to leave the studio, the producer came over and told us they had technical difficulties with our episode. In fact she said in the 8 seasons the Dragons Den has been filming this has never happened before (lucky us). We could only hope that the CBC editing room could save what we had filmed.
We were still elated but now the real work started. We flew back to Victoria and began the Due Diligence process (and phew, what a process THAT was!). In the end I didn’t feel we had the same intentions for my business and the product line so I ended up declining Jim’s offer. You could say that I ‘Followed My Soul’, for which I feel very proud and happy to have done. There are no hard feelings. Dealing with Jim Treliving’s team was a real pleasure. I’m so thankful to have made those connections and grateful to have had this experience. I personally grew enormously, as did my business acumen.
I want to extend a huge thank you to all my family, friends and Soulful Sister’s out there for the encouragent you offered me during our Dragons Den year. For some reason our episode didn’t air but that won’t slow us down. The sky is the limit for Soulful Sister and that’s where we’re headed.